St Enoch Centre

St Enoch Centre

While on contract as a Senior Digital Account Director & Planner at Curious Agency I was responsible for a retailer client St Enoch Centre in Glasgow (an Ivanhoe Cambridge Inc real estate investment) for digital marketing and website / technical support management. Key responsibilities were:

- Helped launch a new campaign BYOB Be Your Own Brand of 2010 where you could be the face of St Enoch Centre;
- Helped launch a new campaign What's Hot- a 2010 campaign where select centre retailers could showcase their hottest products that would appear on the St Enoch Centre website and other digital media advertised;
- Assisted in advising on new digital marketing and socail media ideas and technology;
- Was strategic counsel on digital marketing acquisition and retention activity like SEO , PPC and Social Media Marketing paid ads; to help their current retail stores get additional footfall.